May 22, 2013
Oracle Customer Data Hub
Oracle Customer Data Hub provides a comprehensive set of services, utilities and applications to create and maintain a trusted master customer identity across the enterprise. Instead of requiring
one to “rip and replace” legacy investments, Oracle Customer Data Hub allows companies to maximize their return on investment in legacy systems by consolidating customer data from heterogeneous systems into a central location and establishing enterprise-wide data quality and integrity at the lowest possible cost.
Utilizing comprehensive integration services, the master customer identity created and maintained within the Hub is shared in real-time with operational and analytical systems so that all channels and lines of business operate in a consistent, well-informed manner, thereby improving customer satisfaction and loyalty.
The Oracle Customer Data Hub is application and middleware agnostic, meaning that it
can be deployed in any IT landscape without disrupting existing systems.